Posted by: alisalliance | April 13, 2013

Ali’s Alliance Afternoon Tea a Stunning, SOLD OUT Success

Event included a Haute Couture Floral Millinery Pageant, Tea Pairings and Live Auction

Jupiter, FL – April 12, 2013 – More than 125 coiffed and bedecked attendees with 20 “princesses” filled the Turtle Creek Club in Tequesta for the 2nd Annual Ali’s Alliance Afternoon Tea Event and Haute Couture Floral Millinery Pageant, raising more than $13,000 for Ali’s Alliance, the first comprehensive database for cancer patients and their caretakers. Models from the Jupiter Maltz Theatre Conservatory acting and stage program wore cascading and creative chapeaus featuring floral designs from nine local florists. During the fashion show and judging, attendees were treated to sumptuous pairings of selected teas and treats from the Turtle Creek Club, and Barbara the Tea Specialist of The Orchid Tea Room. Following the judging, Ali’s Alliance Board Member Derek Felbinger held a live auction of the creative couture, with bids starting at $100 and higher per hat.

Guest speakers for the event included Kelly Seitz from Dreamtrips Life, World Adventures, and Ann Fonfa of the Annie Appleseed Project. Board Member and Event Chairwoman Lori Herrala gave a moving dedication of the pageant to Kirby Brown, one of the very creative florists who passed away from Stage 4 Lung Cancer in the five weeks between the time of the pageant registration and the actual event.

The other competing florists included Lynne Tweedale of Creative Florals, Tequesta; Julie Ile of Juno Beach Florist, Juno Beach; Lynn South of Driftwood Florist, Jupiter; Misty Chang of Misty’s Florist and Gift Shop, North Palm Beach; Kim Gomez of Epic Arrangements, Riviera Beach; Valerie Goodno of Tequesta Florist, Tequesta; Tracy Hammonds of Wholefoods Market, Boca Raton;  Adrienne Nelson of North Palm Beach Flowers, Palm Beach Gardens; and the winning design created by Amanda Smith of FlowerMart, Jupiter.

Other sponsors and supporters included Mr. & Mrs. Alexander C. Stark, Jr., the Law Firm of Cohen, Norris, Wolmer, Ray, Telepman and Cohen of North Palm Beach and the Jupiter Animal Hospital.

Organization Founder and President David J. Cowan, Sr. also spoke of the history of Ali’s Alliance, which he created in honor of his late wife.  Alison Arnesen Cowan was a 44-year-old litigation paralegal at the top of her career, and an active and enthusiastic member of her church and community.  Everything changed the last week of January 2010 when Alison and David received the devastating results of a routine diagnostic procedure that revealed a 5cm malignant tumor.  Subsequent imaging showed that the cancer was metastatic. Alison and David fought the fight and rode the rollercoaster for eleven months, and in the end Alison lost her battle with cancer and passed from liver failure. David realized that there was an opportunity to provide a centralized resource center to reduce the time, energy and anxiety of finding information and support. This became Ali’s Alliance, which is the first comprehensive database of its kind for cancer patients and their caregivers. Proceeds from the Ali’s Alliance Afternoon Tea Event and Haute Couture Floral Millinery Pageant go directly to support the ever-growing database and its information from specialists and service providers throughout the country.

The next event is the Ali’s Alliance Casino Night Saturday June 8th at the Abacoa Golf Club featuring a complete Vegas style Casino and High Stakes Texas Hold’em tournament. For more information about Ali’s Alliance or its upcoming events, please visit

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